A modern booking experience for a renowned salmon beat
A modern platform for a global engineering leader
Redesigning the digital presence of one of the most prolific beats on the Middle Tay.
The Challenge
Updating a trusted destination for today’s anglers
Kercock Fishings is one of the most productive fishing beats on the Middle Tay, averaging around 150 salmon per season and attracting loyal, returning anglers year after year. Known for its comfortable fishing hut, easy wading, excellent ghillies and varied water, the beat offers fly and spinning fishing across two miles of double-bank water, supported by boats and deep holding pools.
Despite its strong reputation, the existing website no longer reflected the quality of the experience on the river. It wasn’t mobile friendly, booking information wasn’t clearly presented, and the overall design felt dated, making it harder for anglers to explore availability and plan their visit.
The challenge was to modernise the website while preserving the character of the beat, improving usability across devices, and integrating a seamless online booking journey.
The Solution
A WordPress redesign with integrated bookings
We delivered a full website redesign and redevelopment using WordPress, creating a clean, modern and fully mobile-responsive platform that better represents Kercock Fishings and the quality of the angling experience on offer.
The site was structured to clearly communicate key information. From water details and facilities to access and fishing arrangements, while improving navigation for both new visitors and returning anglers.
To streamline bookings, we integrated the FishPal platform directly into the website, allowing anglers to view availability and make reservations easily online. This creates a smoother user journey while connecting Kercock Fishings to a wider angling audience.
Designed for clarity, built for ease of use
The new site places usability front and centre, ensuring anglers can quickly understand what the beat offers, how to book, and what to expect on arrival. Responsive layouts ensure the experience works just as well on mobile as it does on desktop – ideal for users planning trips on the move.
Alongside the redesign, we continue to provide ongoing WordPress maintenance and support, keeping the site secure, updated and performing reliably throughout the season.
The Outcome
A stronger digital presence on and off the river
Kercock Fishings now has a modern, easy-to-manage website that reflects the quality of the beat and simplifies the booking process for anglers. The refreshed platform improves accessibility, supports online reservations, and provides a solid digital foundation for future seasons.
A confident step forward for a well-established Tay fishing destination.
Sector
Leisure, Tourism, Angling
Key Markets
Website Redesign & Development, WordPress, Mobile Responsive Build, Booking System Integration, Ongoing Maintenance & Support
How we helped
Website Design & Development, WordPress, Technical SEO, Ongoing Website Maintenance
Our impact
By modernising Kercock Fishings’ website and integrating FishPal bookings, we’ve improved the user experience for anglers, streamlined reservations, and delivered a future-ready platform that supports ongoing seasonal demand.
