A modern site for a legacy of innovation
A modern site for a legacy of innovation
Rebuilding a digital presence for one of the UK’s most advanced tube-forming specialists.
The Challenge
A website that didn’t match the story
Accles and Pollock are known for their expert niche manufacturing, their precision, and a long history of engineering brilliance in sectors such as Aerospace, Automotive, Military, Scientific, Medical, Motorsport and Energy.
But their old website didn’t best showcase that.
Outdated, clunky, and difficult for the end user to navigate, the brand needed a website design overhaul that was reflective of their impressive catalogue – and their 100-year-plus legacy. Most crucially, it was time to make their website work harder and convert the right kind of traffic.
The Solution
Building around their real strengths
We started with a deep dive into their services, markets and growth journey – with big names such as Aston Martin, Bentley, BAE Systems, Nissan, Rolls Royce and Siemens already on the books, the question was: what did these types of dream clients need to see?
Our answer: a powerful, mobile-friendly website design with a modernised identity and themes of expertise, prestige, showcasing the ability to create just about anything a client could require. A site clearly positioning them as the full-service engineering partner they’ve become. A clean, brochure-style layout structured around key sectors and services, with user experience front and centre.
Adding content with impact
To bring it all to life, we added fast-loading features including:
The Outcome
Visibility built in
We sprinkled in SEO from the ground up – from technical fixes to keyword optimisation and a fast-loading design. Accles and Pollock have a professional, authoritative, and responsive website that’s now working harder than ever to cement them as the preferred tube-forming supplier of choice.
A serious step forward
We’re delighted to say that the end result matches the scale and ambition of the Accles and Pollock brand, a website that evokes pure innovation, giving users a full scope of the brand at every touchpoint – ultimately bringing in better quality leads.
Sector
Manufacturing, Engineering
How we helped
Brand Identity, Website Design, Search Engine Optimisation, Hosting & Maintenance
Our impact
By introducing a new visually modernised website, we’ve enabled Accles & Pollock to transition from their previous positioning as a tube forming and joining specialist with some machining capability, to a full-service provider with state-of-the-art machining technology and skills.
