A new look for East Lancs Chamber
A new look for East Lancs Chamber
Transforming our office walls into a modern showcase of the Chamber’s services, values, and added impact for members – the starting point of a new brand identity.
The Challenge
Redefining how our Chamber presents itself
East Lancashire Chamber of Commerce’s branding needed a refresh, revamping how it communicated its offerings to both members and visitors.
Our reception space needed to do more than welcome guests – it had to act as a living brand asset, conveying the Chamber’s services and each department’s impact with clarity and personality.
The designs also had to be evergreen, avoiding quickly outdated statistics, whilst remaining engaging and relevant over time.
The Solution
From infographic concept to complete brand restyle
We began with an infographic-led concept and developed it into a full suite of wall graphics, which would then be printed onto large vinyl sheets for fitting.
Every detail was carefully designed, refined, and every space measured to ensure variety and balance across the text-focused layouts. The approach became the foundation for a new Chamber brand style, applied consistently across all communications.
Visual Identity
We’d now created a freshened-up colour palette with quirky, custom-drawn elements. The new design language informed our advertising, master PowerPoint slides, Teams backgrounds, pop-up banners, and other brand materials.
The Outcome
A transformative brand experience
The Chamber signage project redefined how the organisation presents itself internally and externally.
The Chamber’s walls now function as both an information hub and a communications tool, engaging staff and educating visitors and local businesses.
Beyond the physical space, the project established a cohesive and distinctive brand style that continues to influence the Chamber’s communications today.
Sector
Business Support
How we helped
Signage, Brand Identity, Graphics, Print Design, Brand Development
Our impact
A transformative project that modernised the Chamber’s look, strengthened its personality, and created a foundation for a new brand direction.
