From back garden to Premier League
From back garden to Premier League
Building B2C engagement for the UK’s leading football goal supplier.
The Challenge
Missing the target on socials
Samba Sports are a proud UK-based manufacturer and B2B supplier of premium football goals.
They’d been hugely successful in their previous markets, but now faced a new challenge – to break into the B2C space and take their goals direct to customer.
Previously, their social media marketing wasn’t consistent, nor was it building connections or a community. Samba came to our team with the
Their B2C story needed telling, to make their brand as strong on socials as it was on the pitch.
The Solution
Kicking off creative content
Our marketing team built a social media strategy to take Samba from confused and inconsistent to confident and community focused.
We wanted to reposition the brand as not just a supplier, but a kingpin of football culture, with social channels people would visit – and revisit – for quality content.
Building a fan favourite
We emphasised building trust through creative video campaigns, involving their team and giving their brand a personality – proudly Lancashire-made, and loved from grassroots clubs to Premier League training grounds.
We focused on developing unique, audience-relevant content for Facebook and Instagram, as these were Samba’s most successful channels previously, running ads to reach new audiences.
Utilising Google Ads
We worked closely with the Samba team to setup and launch a Google Ads strategy, combining both Search and Performance Max campaigns.
The goals were to increase their online visibility, drive traffic and boost sales direct-to-customer. As promised, our campaigns delivered on generating regular/daily conversions for Samba, turning into all-important sales, while staying at their set daily budget.
The Outcome
Social growth, leagues ahead
From Reels and product spotlights to behind-the-scenes photography and collaborative influencer content, we gave Samba a stronger online identity and championed their USPs.
We nurtured consistent organic growth across platforms, created newly engaged followers, and built much stronger brand recognition with new consumers.
Sector
Manufacturing, Consumer Goods
How we helped
Social Media, Content Creation, B2C Marketing
Our impact
A renewed social media presence for a brand that deserved bigger influence online, using paid ads to extend their reach as they launched products into the B2C sphere.
