A modern platform for a specialist technology provider
A modern platform for a global engineering leader
Redesigning the digital presence of a UK-based provider of software solutions for wholesale and distribution.
The Challenge
A complex offer that needed clarity
STL Technology Solutions delivers flexible, scalable IT solutions designed specifically for wholesale businesses, including delivered operations, foodservice providers and cash & carry depots. With over two decades of sector experience, STL supports businesses with the data, automation and control needed to improve efficiency and drive sustainable growth.
However, their existing website didn’t clearly communicate the depth or structure of their offering. The design was dated, the user journey lacked clarity, and the platform wasn’t optimised for modern devices or performance standards.
The challenge was to create a clearer, more structured website that effectively explains their solutions across multiple sectors, while modernising the overall look and feel.
The Solution
A structured WordPress redesign
We delivered a full website redesign and redevelopment using WordPress, creating a clean, modern and fully mobile-responsive platform that better reflects STL’s technical expertise and industry focus.
The new site was carefully structured to clearly present STL’s three core solution areas:
- Delivered wholesale operations, supporting accurate, real-time order fulfilment
- Foodservice systems, enabling agility in fast-moving environments
- Cash & carry solutions, integrating stock, pricing, EPOS and accounts
Alongside the website build, we also refined the existing logo, adjusting the colour scheme to create a more modern and cohesive visual identity across the new platform.
Improving clarity and usability
A key focus of the redesign was simplifying complex information. We introduced a clearer content hierarchy, improved navigation and more structured service pages, making it easier for users to quickly understand STL’s offering and how it applies to their business.
The responsive design ensures the site performs seamlessly across desktop, tablet and mobile, supporting busy professionals accessing information on the go.
The Outcome
A clearer, more confident digital presence
STL Technology Solutions now has a professional, future-ready website that clearly communicates its value across multiple wholesale sectors. The new platform enhances usability, strengthens brand perception, and provides a solid foundation for continued growth and product development.
We continue to support the site through ongoing WordPress maintenance, ensuring it remains secure, up to date and performing reliably.
Sector
Technology, Software, Wholesale & Distribution
Key Markets
Delivered Wholesale, Foodservice, Cash & Carry
How we helped
Website Redesign & Development, WordPress, Mobile Responsive Build, Brand Refinement, Ongoing Maintenance & Support
Our impact
By restructuring and modernising STL’s website, we’ve improved clarity across complex service areas, strengthened their digital presence, and delivered a scalable platform to support future growth.
